A transition is underway. It has been slow but steady. There is no denying the gravitation toward online shopping, listening to peer recommendations, and making a collective impact through social media. Black Friday has given way to Cyber Monday to today’s trending topic #GivingTuesday. Our parents gave to organizations because they were good. Today’s donor is looking for organizations that are well-run. Tomorrow’s donors will likely be looking for which nonprofits have amassed the most Friends, Likes, or Links. Giving Tuesday is all about the erosion of a universal “good” to a peer recommended “cool.” The question for today is simply “Is that erosion cutting a cliff or creating rich sediment for future philanthropy?” Watch the results of today’s #GivingTuesday for clues.
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September 13, 2023
Coastal Community Foundation, Affiliates Partner to Abolish More Than $4 Million in Local Medical Debt
Coastal Community Foundation and its affiliate organizations, Waccamaw Community Foundation, Frances P. Bunnelle Foundation, and the Jewish Endowment Foundation of…
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September 6, 2023
Coastal Community Foundation Receives $250K Grant from Boeing
Boeing recently awarded a $250,000 grant to Coastal Community Foundation (CCF) for affordable housing and economic mobility projects. The funding…
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